Branding
Brand restyling
Sometimes a brand needs a little revamp to keep attracting its market audience. This is what I have done for Quest Professional, I gave them a "new suit" updating the colours and the visual applications and therefore providing them with specific guidelines to go out there and show their new, refreshed look.
Client /
Quest Professional
Role /
Brand Identity Advisor
Softwares /
Illustrator
InDesign
Photoshop
Branding
Brand creation
A collection of some of the brand guidelines (in a lite version) that I designed over the years. Although some aspects can differ, depending on what areas I was asked to put a design focus, you will see that there are three essential elements to each brand: logo, colours and typeface. These constitute the 'skeleton' of each brand, without them it would be practically impossible to keep an image that is consistent over time and across different media.
Client /
Various
Role /
Brand Identity Advisor
Softwares /
Illustrator
InDesign
